Question 1

What is Cosa?

Accepted Answer

Cosa builds AI-native GTM systems for B2B companies in German-speaking countries, from startups to the Mittelstand (mid-sized, owner-led companies). A Forward Deployed GTM Engineer does the work first and builds agents from it that work on your Company Brain. Everything runs in your stack, and only what you approve goes out.

Question 2

Is Cosa another tool, or a system?

Accepted Answer

A system, not another tool. It runs on Cosa AI, fits into your existing stack and often makes it smaller. Where nothing suitable exists, we build it from the ground up.

Question 3

Who is Cosa for, and who is it not for?

Accepted Answer

For B2B companies in German-speaking countries, from startups to the Mittelstand, with roughly 5 to 200 employees and complex offers. Not for products that explain themselves. If sales cycle, deal size or access to decision-makers do not fit, we say no. Cosa works exclusively with businesses.

Question 4

Why not an agency, a tool or building it yourself?

Accepted Answer

Each of them solves only one part. Cosa builds and runs the whole system in your stack: your GTM Engineer does the work first, agents go live only once the KPIs are met, and what we build is yours in the end.

Question 5

Does anything go out that I have not approved?

Accepted Answer

No. Cosa prepares drafts on its own. Nothing is sent or written to the CRM until you approve it, with a log. We name any paid step beforehand, with the amount.

Question 6

Does it work with my CRM and tools, or do I have to switch?

Accepted Answer

You do not have to switch anything. Cosa works with your CRM, inbox and meetings and writes back only after your approval. We agree how deep each integration goes in the GTM Assessment.

Question 7

Who does the work?

Accepted Answer

We do. Your Forward Deployed GTM Engineer (FDE/GTM), a fractional sales leader, works in your CRM and does the work first. From you we need a point of contact, access to CRM and inbox, about 1.5 days of workshops and time for approvals.

Question 8

How soon will I have the first meetings?

Accepted Answer

First results come after a few weeks of implementation. We set the timeline in the GTM Assessment. There is no fixed promise upfront, because target group, sales cycle and channel determine it.

Question 9

How will I know it works?

Accepted Answer

By KPIs we agree with you before the start: reply rate, meeting rate, close rate from first call. Cosa’s planning benchmarks: 15 to 30 percent reply rate, 1 to 3 percent meeting rate per contacted account, 20 percent from first call to close. Benchmarks, not a guarantee.

Question 10

How long does it run, and what comes after?

Accepted Answer

You start with the GTM Assessment and then decide on a single project or the whole system. The system runs for six months as a trial, with a review after three months. After that: keep it running, extend it, take it over yourself or end it. Your data stays with you, with no exit fee.

Question 11

What does Cosa cost?

Accepted Answer

It depends on what the GTM Assessment shows. The Assessment is free. If a comprehensive audit is needed, it is paid and credited against the follow-on project. After that we decide together whether a project or a retainer fits, always with a success element tied to your close rate.

Question 12

Do I need my own salespeople?

Accepted Answer

Not to start. Whoever sells for you today keeps selling. If you hire someone later, that person joins a running system with fixed KPIs.

Question 13

Do I have to learn a new tool?

Accepted Answer

Not necessarily. Your team keeps working in CRM and inbox. Whoever wants to steer the agents themselves also uses the Cosa interface, which we set up with you.

Question 14

Isn’t this just ChatGPT with my documents?

Accepted Answer

No. A chat window just retells the conversation. Cosa reads every conversation in the buyer’s order and shows the deal per person and per agreement. Only what the buyer said is confirmed, with speaker, date and source. What Cosa concludes from it is marked as assumed.

The most successful sales teams sell more and work less.

Built and led by salespeople who understand you.

Your own intelligence

One platform around your CRM

Your agents, run from one place

Results for our customers

6 months → weeks

7 days

Results in weeks, not months.

GTM Assessment

Implementation & testing

Handover and upkeep

Your path grows

Reduce your tool stack

Target customers and contacts

Outbound infrastructure and sequences

Sales consulting

CRM and reporting

Sales agents

Presentations, proposals and follow-up

Lead research & first outreach

New outreach campaigns

Cosa works with what you already use.

Your AI-native GTM system starts here.

Questions before the first call