Resources
Articles on B2B sales, pipeline and the road to an AI-native GTM system.
Congrats, your B2B sales problems are completely unoriginal
B2B founders hit the same six sales problems again and again: bad outbound, the product-sells-itself myth, the free-trial reflex, and hiring too soon.
Why do B2B pilots stall after the buyer says yes?
A pilot stalls when the commitment was never asked before the proof. Why buyers write the protocol and then pause it, who said yes to what, and what reopens it.
Where is my B2B deal actually stuck?
A deal is stuck at the first gate where a stakeholder has not said yes in their own words. Read every call and mail as stakeholder by gate; find the one move.
When should a technical founder hire a sales leader?
Not before the motion is validated. What breaks first in founder-led sales, when a motion counts as validated, what becomes a system, how the handover is built.