Your intelligence: the Company Brain
What is in the Company Brain?
Four areas, every entry with a source. What is not backed up stays visible as an assumption or a gap.
Target group
Who buys, who decides, who weighs in
Conversations, emails, your CRM
Processes
How selling works at your company, from first request to proposal
Workshops in the GTM Audit, conversations
Data
Facts on accounts, contacts and deals
CRM, spreadsheets, public sources with a link
Systems
What you work with and who approves what
GTM Audit, conversations with your team
How does the Company Brain learn?
From conversations and emails. Every sentence becomes a row, and the row keeps its origin.
Every row carries speaker, date and source. That tells you what you can rely on.
You do not record conversations? You paste in transcripts, notes or emails, and Cosa reads what is there.
Confirmed, assumed, open
The Company Brain separates what is confirmed, what is assumed and what is missing. An assumption never appears as a fact.
confirmed
Someone said or wrote it. Speaker, date and source are attached.
Agents build on it.
assumed
It is derived from something else and not yet confirmed.
The row is marked, and the follow-up question comes from Cosa.
open
A piece of information is missing.
The gap stays visible in the map until someone fills it.
What happens when something new comes in?
A new email or a new conversation corrects the affected row and records the new source.
Schedule
open
Assumed: start in January. Source: email of 28 Oct.
People involved
Head of Sales
Head of Sales, Head of IT
Frequently asked questions
The knowledge store of your GTM system: target group, processes, data and systems, with a source for each statement. Your agents draw on it.